We are an event growth lab building the rooms where B2B tech deals start.

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Experience with brands
  • RTB HouseRTB House
  • ESW CapitalESW CAPITAL
  • GoogleGoogle
  • MicrosoftMicrosoft
  • Ciscocisco
About
Mike Szmurlo
Mike Szmurlo Founder and Event Architect mike@fifthrowevents.com

Most event agencies are production shops with a marketing vocabulary. They will build you a beautiful booth and hand you a badge-scan report nobody on your sales team will open.

We start from the other end. Who is in the room, why they would give you an evening of their life, and what has to be true ninety days later for the whole thing to have been worth doing. Then we design backwards into the invitation, the format, the seating and the follow-through.

Small studio, senior hands. You work directly with the people doing the work — no account layer, no quiet handoff to a junior team after the pitch.

Get in Touch

Tell us who needs to be in the room.

Thirty minutes. No deck.